BNFS was founded in 2010 and has shown a rapid growth in its short existence.
The management team consists of experienced and successful entrepreneurs from the cosmetics, marketing/communications and production industries who have joined forces.

Paul van Geuns knows the cosmetics market like no other and is responsible for a number of successful launches on the Dutch market. Among others for the brands: Gucci, Escada, Mexx, Bruno Banani, Gabriela Sabatini, Puma, Naomi Campbell, Cindy Crawford, Hugo Boss, Dolce & Gabbana, Lacoste….

Pim van der Heul has a marketing background at Philip Morris (Marlboro, Chesterfield, etc.), WAVE Communications (Coca-Cola, Singapore Airlines, etc.), Touch Incentive Marketing (Heineken, Hornbach, etc.) and is an experienced interlocutor for brands and retailers.

Geert Schutte has participated in several successful enterprises in international retail and pharmaceutical organisations and has expertise in production and marketing.


In practice

We are happy to develop and launch your cosmetics and/or merchandise products, linking creativity, network and varied business models. We are always looking for solutions with the best quality at an attractive price.

Central to our working method is that the DNA and values of a brand, retailer or “personality” (Fashion, Sport, Entertainment) are professionally translated by BNF into unique concepts/products.

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